MPI
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. Industry and known challenges is the seventh factor that we believe contribute to a successful outbound calling program. We’ve already covered: list quality and quantity, message, nurture, sales process, ROI requirements, and title and size of companies as…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, nurture, sales process, and ROI requirements, as 5 of the factors that contribute to a successful outbound calling program. The sixth factor is the title and company size of targeted…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve covered list quality and quantity, message, nurture, and sales process as four of the nine factors that we find contribute to a successful outbound calling program. The fifth factor is return on investment (ROI) requirements. This factor…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, and nurture, as the first three factors that contribute to a successful outbound calling program. The fourth factor is the company’s current sales process. This factor asks: What is your…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity and message as the first two factors that contribute to a successful outbound sales calling program. The third factor is nurture. Basically, this factor asks: What is the best way to…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The second factor, which is arguably just as important as list quality and quantity, is messaging. Basically, how do you position…
Read More
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…
Read More
We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…
Read More
Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…
Read More
When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…
Read More