MPI
The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…
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Even after salespeople put in hours building a sales pipeline and following the sales process and marketing plan, they can still find themselves at a standstill wondering why sales are not coming in. Any good plan always needs troubleshooting to ultimately be a success. A full sales pipeline and a rock-solid sales and marketing plan…
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Getting in touch with an intended prospect can be challenging, even if they don’t have a gatekeeper, but they are there for a purpose. How should salespeople navigate the person that holds the keys to their next sale? Occasionally a gatekeeper – generally an executive assistant or office manager – sits between you and…
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Thinking about ways that your company can ramp up their lead generation efforts? There are several methods to choose from, but there’s one that has numerous benefits that’s often overlooked. Marketing plans and strategies come in all shapes and sizes. A number of factors can play into what is included, such as the size of…
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You’ve made what seems to be a successful connection with a prospect, but what are some strategies to keep them engaged to get them to convert? Sales is an interesting and sometimes difficult role. It takes someone with patience who’s willing to persevere and weather the ups and downs that come with the sales process.…
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We’ve all been in the buyer seat before and gone through the various phases of a sales process. Have you considered the mental or emotional stages that go with the buyer journey? You’re likely already familiar with the buyer journey which goes from awareness to consideration, and finally to decision, however, there are also different…
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The world is filled with hundreds of thousands of businesses. What makes a business stand out among a crowd that offers the same products or services as you? Standing out from your competition is crucial for your company’s success and growth. Businesses fail for various reasons, but lack of differentiation is at the top of…
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There’s still a lot of people who don’t believe outsourcing can be a successful part of their business strategy. Lead generation is vital for sales success but handling it internally can be time-consuming and costly. Can outsourcing this task be a reliable solution? Outsourcing certain job roles is becoming a more common business practice. From…
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Companies lose qualified leads every day. That’s probably something owners and sales leaders don’t want to hear, but on a positive note, there are a few things they can do to help keep their sales pipeline healthy. The core of a business’ sales department is their pipeline. It provides the sales team a structure and…
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There’s no doubt that a happy customer will keep coming back as a repeat customer. In today’s competitive market, businesses need to make sure some simple steps are followed to get that five-star review. Delighting customers should be a business goal year after year. Satisfying prospects from the initial conversation through your partnership is…
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