b2b
Thinking about ways that your company can ramp up their lead generation efforts? There are several methods to choose from, but there’s one that has numerous benefits that’s often overlooked. Marketing plans and strategies come in all shapes and sizes. A number of factors can play into what is included, such as the size of…
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You’ve made what seems to be a successful connection with a prospect, but what are some strategies to keep them engaged to get them to convert? Sales is an interesting and sometimes difficult role. It takes someone with patience who’s willing to persevere and weather the ups and downs that come with the sales process.…
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We’ve all been in the buyer seat before and gone through the various phases of a sales process. Have you considered the mental or emotional stages that go with the buyer journey? You’re likely already familiar with the buyer journey which goes from awareness to consideration, and finally to decision, however, there are also different…
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The world is filled with hundreds of thousands of businesses. What makes a business stand out among a crowd that offers the same products or services as you? Standing out from your competition is crucial for your company’s success and growth. Businesses fail for various reasons, but lack of differentiation is at the top of…
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Companies lose qualified leads every day. That’s probably something owners and sales leaders don’t want to hear, but on a positive note, there are a few things they can do to help keep their sales pipeline healthy. The core of a business’ sales department is their pipeline. It provides the sales team a structure and…
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There’s no doubt that a happy customer will keep coming back as a repeat customer. In today’s competitive market, businesses need to make sure some simple steps are followed to get that five-star review. Delighting customers should be a business goal year after year. Satisfying prospects from the initial conversation through your partnership is…
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No salesperson likes to have a negative call or leave a prospect’s concern go unaddressed. There are a few key things they can do to prepare for sales objections and see greater success. What is an objection? An objection is anything that stops a prospect from engaging with a salesperson or making any commitment to…
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At one point or another, we have all heard those dreaded words: “We have a problem with our sales.” Unfortunately in sales, discovering a problem is more common than you might think. It seems that given today’s intense competition across industries and rapidly changing markets, sales teams are facing more challenges and spending less time…
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Cold calling is not easy and can often be quite discouraging, but it’s a necessary task to keep your sales pipeline healthy by feeding it new opportunities, which leads to more sales. We have all been there, either through our own first-hand experience or witnessing a colleague pick up the phone, dial lead after lead,…
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