sales
We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…
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Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…
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When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…
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The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…
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Even after salespeople put in hours building a sales pipeline and following the sales process and marketing plan, they can still find themselves at a standstill wondering why sales are not coming in. Any good plan always needs troubleshooting to ultimately be a success. A full sales pipeline and a rock-solid sales and marketing plan…
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Getting in touch with an intended prospect can be challenging, even if they don’t have a gatekeeper, but they are there for a purpose. How should salespeople navigate the person that holds the keys to their next sale? Occasionally a gatekeeper – generally an executive assistant or office manager – sits between you and…
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We’ve all been in the buyer seat before and gone through the various phases of a sales process. Have you considered the mental or emotional stages that go with the buyer journey? You’re likely already familiar with the buyer journey which goes from awareness to consideration, and finally to decision, however, there are also different…
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The world is filled with hundreds of thousands of businesses. What makes a business stand out among a crowd that offers the same products or services as you? Standing out from your competition is crucial for your company’s success and growth. Businesses fail for various reasons, but lack of differentiation is at the top of…
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Companies lose qualified leads every day. That’s probably something owners and sales leaders don’t want to hear, but on a positive note, there are a few things they can do to help keep their sales pipeline healthy. The core of a business’ sales department is their pipeline. It provides the sales team a structure and…
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No salesperson likes to have a negative call or leave a prospect’s concern go unaddressed. There are a few key things they can do to prepare for sales objections and see greater success. What is an objection? An objection is anything that stops a prospect from engaging with a salesperson or making any commitment to…
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